Wonderful Noy X Ray Watch Pictures. Israeli watch brand Itay Noy has released new X-Ray collection. The dials of the watch simulate the look of an X-Ray, as though you are seeing the movement below. Aside from the “x-ray” dial, you also have a subsidiary seconds hand and a brief view of part of the movement. Inside the watch is a Swiss manually wound mechanical movement. The X-Ray watch collection has four dial color variations and two dial designs. Each of the four versions of the X-Ray watch are part of a limited edition of 99 pieces. Price is $3,640- $3,900.